Whatsapp Business Api
The WhatsApp Business API in India, Made Simple
What the Official WhatsApp Business API is, how it differs from the free app, what it costs, and how to get your business live on it in about 10 minutes — with Converzo, an official Meta Tech Provider.
What is the WhatsApp Business API?
The WhatsApp Business API (officially the WhatsApp Business Platform) is Meta's official way for businesses to send, receive, and automate WhatsApp messages at scale. It has no chat screen of its own — instead it connects to a platform like Converzo, an official Meta Tech Provider, which layers on chatbots, broadcast campaigns, a shared team inbox, analytics, and integrations.
It's designed for businesses that have outgrown replying by hand on a phone: growing D2C brands, agencies, clinics, schools, real-estate teams, and any business that wants to sell and support customers on the world's most-used messaging app.
API vs. the free WhatsApp Business app
The free WhatsApp Business app runs on a single phone and is meant for one person answering chats manually. The API is built for teams and automation:
- Multiple agents handle one WhatsApp number at the same time.
- Chatbots & automation reply instantly, qualify leads, and book appointments 24/7.
- Broadcast campaigns reach thousands of opted-in contacts with rich media — not the app's tiny broadcast lists.
- Integrations connect your CRM, e-commerce store, and payment gateway via webhooks and REST APIs.
- Analytics track delivery, opens, replies, and revenue in real time.
How to get the WhatsApp Business API
You get access through an official Tech Provider — there's no direct sign-up for most businesses. With Converzo you'll need a Meta Business account, a phone number not currently active on regular WhatsApp, and business verification. We handle the technical setup and registration for you.
What it costs
There are two separate costs. First, your Converzo subscription, which starts at ₹499/month and includes the platform, onboarding, and support. Second, Meta's per-message charges: Meta bills per delivered template message, at the rate for your recipient's country. Sending to India that is ₹0.8631 for marketing and ₹0.1150 for utility, and authentication from ₹0.1150; some countries also carry a higher authentication-international rate — ₹2.4971 for India; rates differ by country, and replies inside an open 24-hour service window are free. Meta bills these directly to your own WhatsApp Business Account, on the payment method you attach to it during onboarding — Converzo adds nothing, so you pay Meta's exact rate. See the full country-by-country rates.
Direct Meta Tech Provider vs. Markup Resellers
Not all WhatsApp Business API platforms operate the same way. When choosing a platform, the pricing architecture and user experience make a massive difference to your monthly messaging spend and customer conversion rates:
| Feature / Dimension | Traditional Markup Resellers | Converzo (Direct Meta Tech Provider) |
|---|---|---|
| Meta Message Pricing | Often marked up with extra margins or sold as opaque message credits | 100% Pass-Through (0% Markup) billed directly by Meta to your WABA |
| Interactive Experience | Clunky text-based bots & numbered reply menus ("Type 1 for Sales") | Native WhatsApp Flows (in-app forms, slot booking, calculators) |
| Team Seat Pricing | Strict per-user or per-agent monthly seat fees | Unlimited team members on standard plans |
| WooCommerce & E-Commerce | Generic webhooks requiring third-party tools (Zapier/Make) | Deep Native Plugin (1-click cart restore, WhatsApp OTP login, live courier sync) |
| WABA Ownership | Locked into vendor's BSP account, difficult to migrate | Direct Client WABA Ownership attached to your own Meta Business Manager |
The green tick
The green tick — the official business account verification badge — is granted by Meta based on your brand's notability and applied for through your Tech Provider. Converzo submits and manages the green tick application for you as part of onboarding.
Get Started
Live on the API in 10 Minutes
No developers, no waiting weeks. Converzo gets your business onto the Official WhatsApp Business API fast.
Sign Up & Verify
Create your Converzo account and connect your Meta Business account. We guide you through business verification.
We handle the paperworkConnect Your Number
Register a phone number to the API — new, or an existing one freed from regular WhatsApp. We verify it in minutes.
Green Tick application includedStart Messaging
Build chatbots, launch broadcasts, and route chats across your team — all from one dashboard.
No code neededWhatsapp Api Faq
Common Questions.
What is the WhatsApp Business API?
The WhatsApp Business API (WhatsApp Business Platform) is Meta's official way for businesses to send, receive, and automate WhatsApp messages at scale. Unlike the free WhatsApp Business app, it has no chat interface of its own — it connects to a platform like Converzo (an official Meta Tech Provider) that adds chatbots, broadcasts, a shared team inbox, and integrations.
How is the WhatsApp Business API different from the WhatsApp Business app?
The WhatsApp Business app is free, runs on a single phone, and is meant for manual replies by one person. The API is built for teams and automation: multiple agents on one number, chatbots, broadcast campaigns to opted-in contacts, CRM and e-commerce integrations, and analytics — none of which the app supports.
How do I get the WhatsApp Business API in India?
You apply through an official Meta Tech Provider like Converzo. You need a Meta Business account, a phone number (or your existing WhatsApp Business number with Mobile App Coexistence), and business verification. Converzo handles the setup and gets you live on the Official WhatsApp Business API in about 10 minutes, with no coding required.
How much does the WhatsApp Business API cost?
There are two costs: your Converzo subscription (from ₹499/month) and Meta's per-message charges. Meta bills per delivered template message, at the rate for your recipient's country — when sending to India, ₹0.8631 for marketing and ₹0.1150 for utility, and authentication from ₹0.1150 (some countries carry a higher authentication-international rate — ₹2.4971 for India); rates differ by country, and replies inside an open 24-hour service window are free. Meta bills these directly to your own WhatsApp Business Account; Converzo adds nothing to Meta's rates. See the full country-by-country rates.
Do I need a separate phone number for the WhatsApp Business API?
No! Thanks to Converzo's Meta WhatsApp Mobile App Coexistence support, you can connect your existing WhatsApp Business mobile app number while keeping your phone app fully active. You can also use a new number if preferred.
How do I get the WhatsApp green tick?
The green tick (official business account verification) is granted by Meta based on brand notability and is applied for through your Tech Provider. Converzo submits and manages the green tick application for you as part of onboarding.
Why choose a direct Meta Tech Provider over a markup reseller platform?
Direct Meta Tech Providers like Converzo pass through Meta's exact per-message rates directly to your own WhatsApp Business Account with 0% markup, eliminating hidden surcharges and prepaid credit deductions. Furthermore, modern Tech Providers support native interactive WhatsApp Flows (in-app forms, slot booking), unlimited team members without per-seat taxes, and deep native e-commerce integrations for WooCommerce and Shopify.
Get started
Stop losing customers to slow replies.
Setup takes about ten minutes. You can run your first campaign the same afternoon.
- Official WhatsApp Business API
- Free onboarding
- No credit card required
- Cancel any time